Let's become one big beautiful "us"!
Sacramento has been called one of the most diverse cities in nation. Arden Fair set out to prove it. We recruited the real people of this city for our fall advertising campaign. Soon you’ll be seeing your friends, neighbors and all the colorful people that make up this great city on billboards around town, in video ads and online. Our goal is let the world to know, that no matter whom you love, how you dress, the way you worship or the color of your skin, we couldn’t be more proud to call you one of “us".